Author

About Karl Havard

I've been involved in marketing and digital marketing for over ten years and specialise in digital brand engagement; the art of brand/consumer conversation online. I'm primarily focused upon the UK Retail Sector, and have significant experience in researching consumer types and groups; understanding their values, motivation and their behaviour (actual and predictive). This level of research then allows me/Somatica to create and help implement an effective online engagement strategy; utilising the social web / social media and all other types of online interactive marketing. I'm the founder and Managing Director of Somatica Digital a digital brand engagement research and strategy consultancy. I'm also researching online brand/consumer engagement; specifically how brand advocacy can be achieved and sustained for a PhD. I'm married (for over 21 years); have helped create four beautiful daughters; a scooter rider (1965 Lambretta Li150); can dance Northern Soul and also take part in adrenalin fueled activities, even though I'm knocking on a bit. Follow me and Somatica on twitter