Author

About Ally (digital marketing @ swamp)

As well as running a digital marketing blog, Ally is Head of Online Planning, Insight and Media at Digital Agency - Swamp. Ally's role at Swamp has two main focusses:

>> Heading up the Online Media Team

The Online Media Team at Swamp contains some of the most talented and bright online media specialists in the UK.

Ally directs the online media strategy for all campaigns, ensuring that the client’s objectives are being met. The team manages campaigns for a variety of clients. Campaigns might include anything from Online Display Advertising, Sponsorships, Pay Per Click Advertising, Affiliate Marketing, Online PR, Link Building and Search Engine Optimisation.

>> Digital Strategy, Channel Planning, ROI Modelling, Insight...

Working with Paul Mallett (Managing Partner) to develop the digital marketing strategy & integrated communication strategies for clients. This involves everything from working on consultant projects for major companies, consumer insight, channel planning and days spent infront of an ROI spreadsheet.