Author

About Paul Ashby

Many happy years with Leo Burnett in London then in Chicago whilst in the US I studied the theories of communication which resulted in me pioneering Interactive Communication to the advertising and marketing industry. Wrote and produced the worlds first regularly scheduled interactive game show on Channel 7 Manila on behalf of P&G. Have produced interactive "Events" for Unilever,Nestle,Kraft,P&G,Duracell,Rice Marketing Board to name but a few, these "Events" were in Australia,Japan,Singapore,USA and else where. Having invested over £5 million in independent research I have established that, properly structured Interactive Events can substantially enhance the frequency model and make television advertising substantially more effective.