Author

About Simon S. Kershaw

Simon S. Kershaw, Creative Consultant... Simon has over 25 years’ agency experience as a copywriter and creative director. He now works as a creative consultant for agencies and directly with advertisers. His career has included spells at JWT, Ogilvy and Craik Jones. Over the five years that he was Creative Director at Craik Jones, the agency picked up over 100 creative awards, including Cannes Lion, D&AD, Campaign Direct, DMA (UK), DMA/Echo (US) and John Caples for work on Diageo, First Direct and Land Rover. After Craik Jones, Simon co-founded independent direct marketing agency KBK, which attracted business from Nectar, the UK Government, Kew Gardens and Imperial London Hotels. Simon is an Associate Member of D&AD and a Fellow of the Royal Society of Arts; he has been Chairman of the DMA Creative Forum and sat on the DMA Awards Committee. He has given a variety of talks at the DMA, D&AD, IDM, art colleges and universities, most memorably speaking on "Advertising and Postmodernism" at Royal Holloway, University of London.