Bringing back Woolies was never going to be an easy task given that the old Woolworths was such a loved institution. So it's been nice to see the Woolies team embrace social media, and place collaboration at the core of its brand strategy. To a point it was a no brainer - if people love the Woolies...
I've been watching the way that the situation in Iran has been unfolding on Twitter with a mixture of surprise and confusion for some time now. Yes I can see the huge importance of getting first hand reports out of the country and the vital role that new media has played in the debate - although...
I've been following Woolworth's re-launch over the last few months and really like how they've optimised the use of social media to maintain that loveable / close relationship Woolies always had with its customers. Whilst readying themselves for their big launch in the coming months, Woolies...
Two years ago, Farepak went bust leaving more than 150,000 of its customers who had invested in the savings club largely penniless and with little hope for much of a merry Christmas. Fast forward to today and the collapse of both MFI and Woolworths and Gordon Brown has moved quickly to make very public...
I've been disappointed so far that no newspaper has applied that lazy old cliché ‘if it didn't already exist, you wouldn't invent it' to the long-running and apparent demise of Woolworths, although I'm sure it will happen at some point. This led me to thinking, what other clichés...
Well the share price certainly isn’t – at less than 10p, its one discount they weren’t bargaining for. When I first started in advertising, it was at McCann’s, and the first account I worked on was Woolworth. Yep, it was no fun at all. Then it was going through a major refocus and needed to get in shape...
