Bringing back Woolies was never going to be an easy task given that the old Woolworths was such a loved institution. So it's been nice to see the Woolies team embrace social media, and place collaboration at the core of its brand strategy. To a point it was a no brainer - if people love the Woolies...
I've been following Woolworth's re-launch over the last few months and really like how they've optimised the use of social media to maintain that loveable / close relationship Woolies always had with its customers. Whilst readying themselves for their big launch in the coming months, Woolies...
