It seems like we’re all revolting and complaining on the web these days – from musicians making revenge song virals about broken guitars on major airlines to the latest privacy concerns over fledgling mobile phone directory 118 800. It’s a potent way to speak your mind – that’s for sure. It’s a PR nightmare...
I was interested to see Capital One is pulling the plug on direct mail for acquisition, an unsurprising cost-cutting measure perhaps given the $1.4bn loss reported by the company in Q4 2008. Predictably there have been whoops of joy amongst marketing luvvies who view cold credit card direct mail with...
It's the ads wot dun it for Obama. With $150m he massively outspent McCain. On TV, phone calls, mail, online ads, networking, virals, press, PR etc....He spent over $2 million on Google alone. Advertising plays a huge part in US elections. But it hasn't yet here. The difference between a UK and...
