We made it - the new About Time website and e-shop are now live and we hope people like it. Of course we are also working on a viral campaign to create awareness and interest in the game and pull people to the site. The work on that is underway now and should show fruit in a month or so. The death of...
The guys at Ogilvy London have just released this new making-of video, showing the behind the scenes trickery involved in their latest viral campaign for BP Ultimate. Having worked on helping seed the campaign over the last few weeks it was a real eye-opener to get an insight in to how exactly they did...
I've had my email since 1996 and I'm subjected to a torrent of spam. Friends have said to me that I should just get a new email address and be done with it but to my mind that indicates defeat. Of course, the work email has spam software but it only acts as a series of breakwaters over which...
This week's viral of the week in Media Week is BP Ultimate's latest campaign "Takes you further". Some might question why a viral video campaign for a big brand like BP is worthy of such an accolade and I'd argue it's based on the appreciation of the matching of well thought...
The other day Simon Cowell did a touching thing - he publicly announced that he'd take a pay cut from ITV. At first I thought this was Cowell's attempt to jump on the credit crunch bandwagon to come across all in-touch-with-reality as a cunning pre-emptive PR tack. However, watching what's...
It’s interesting to see how people are using Twitter - and how it fits into the history of social media. It can’t be more than 3 years ago now that people (including Yahoo) were getting all hot and bothered about a new internet phenomenon called Delicious . Apparently we were all going to turn into a...
Errr, well this is certainly an interesting way of launching a brand into a new territory. 42Below have a pop at the UK ad industry - with some nice cameo appearances for Hyper , the Tea Building (Home to Glue et al) and uber-planner Faris Yacob . It's cheeky - but will it work???? Well, it's...
A purportedly genuine Cinderella story, about a distressed Aussie damsel who met the man of her dreams in a Sydney café, and tried to track him down using YouTube and local media outlets, has been revealed to be an apparent marketing hoax. The story, which was meekly covered by Sydney's Daily Telegraph...
FRANK, the drugs information and advice service, has launched a campaign raising awareness about the risks of cocaine use with a bang. This year a fully integrated on & offline campaign incorporates a whole host of digital content, featuring videos narrated by, amongst others, a fatally wounded drug...
