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Why pathetic campaigns always go viral

Whenever we're given a viral campaign to seed we have a bit of internal banter as how well we think it will do. And as a rule, opinion is always divided. Kirk'll like it. Ian won't. Rory will think it's a viral turd. Chris will think it's a viral work of genius . . . And someone's...
Posted to Rubbertopia (Weblog) by Chris Quigley on 15 Sep 2009

The year the media died

As a digital boy this made me smile - especially the line "Algorithms got me crossed eyed"!
Posted to Rubbertopia (Weblog) by Chris Quigley on 10 Jun 2009

Adam's all time top 5 wuttufs

There's an ongoing discussion around our office about the viral WTF phenomenon. There's no way of explaining what a WFT (or wuttuf) is - they just are, and have to be seen to be understood. So, King of the Wuttuf - Adam - has kindly put together a list of his Top 5 wuttufs. WTFFFFFFFFF?!?!?!...
Posted to Rubbertopia (Weblog) by Chris Quigley on 08 May 2009

Welcome film 2.0

It was almost ten years ago that The Blair Witch Project first harnessed the power of viral marketing to elevate what was a low-budget indie film into a $248 blockbuster. Earlier this year, ‘Cloverfield’ made the most of the Web 2.0 zeitgeist with its use of fake YouTube clips, Myspace pages and blogging...
Posted to Rubbertopia (Weblog) by Chris Quigley on 08 Sep 2008

Formulae for viral success

Having stumbled across two hugely viral virals in the last week I've come up with two simple formulae for viral success: Finger puppets + Harry Potter = YouTube hit Porny photo + XXX tag = Viral phenomenon Guaranteed to work every time or your money back ; - ) (N.B. the above viral vids have received...
Posted to Rubbertopia (Weblog) by Chris Quigley on 09 Jun 2008

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