So after being on the front page on Marketing the week before last, this week we’ve hit the pages of Campaign , with our inclusion in a feature article about, you guessed it, Twitter: Three years into its existence, the recent media frenzy around celebrity Twitterers, including Stephen Fry and Jonathan...
This week, the IPA published a report snappily titled Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective , the launch of which was covered both by the FT : Two-thirds of advertising agencies are not prepared for the industry changes prompted by...
One of the eternal questions you hear asked about Twitter , especially by those who don’t use it themselves, is why? Of course, there's a myriad of different answers, but these two films come close to answering the question. The first was put together by Christian Payne ( @Documentally ) and Matt...
