The panel I chaired at Media140 in London felt like it could have run and run (it almost did) as the question as to whether "brands need a social media personality to engage consumers" or not sits at the heart of what a lot of companies are trying to do on Twitter. If you get this wrong you...
Some interesting Twitter data from Hitwise that reveals what a boon the service is for media content sites in terms of driving traffic with newspapers in particular coming out winners. Hitwise says that Twitter traffic has increased 22-fold over the last 12 months and a result of that increase is a leap...
The irony of Twitter is that while founders Biz Stone and Co wrestle with the question of how to make a buck there are plenty of people doing nicely out of Twitter. Dell is one and it had made at least $3m so far. You can see why. Dell has more than 640,000 followers on its Twitter.com/DellOutlet account...
Last night, as a guest speaker at The Future Laboratory's idea networking event, I had the opportunity to chat about who is doing what in social media, and the pros and cons of big brand's moves into the social media space. Love it or hate it, with Facebook fast approaching 200 million users...
