Is Twitter mainstream yet? Advertisers certainly think so, too bad consumers don't agree. A new study by Harris Interactive finds a polarising attitude between marketers and consumers towards the microblogging website. About half of advertisers surveyed (45%) believe Twitter is an essential business...
Here's a question. Would you take Twitter advice from an ad agency that didn't Twitter? Like Lowe Worldwide, which tweeted once back in April, or Saatchi London, which has tweeted three times. Ad Age has a good piece, which started me off on this, and it highlighted one great example with a suitable...
is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive...
