The panel I chaired at Media140 in London felt like it could have run and run (it almost did) as the question as to whether "brands need a social media personality to engage consumers" or not sits at the heart of what a lot of companies are trying to do on Twitter. If you get this wrong you...
The FT has a quick look at how KFC scored on Twitter and the pros-and cons of promotions. Americans and their chicken, I will never get that, but KFC knocked it out of the park on Twitter earlier this year (with a few pitfalls) along the way. The fast food chain had agreed a deal with Oprah Winfrey to...
I've been watching the way that the situation in Iran has been unfolding on Twitter with a mixture of surprise and confusion for some time now. Yes I can see the huge importance of getting first hand reports out of the country and the vital role that new media has played in the debate - although...
Over the weekend, Tiphereth Gloria's blog (the excellent 'Digital Tip') over in Australia alerted me to an incidence of Twitter madness from UK furniture retailer Habitat . The story has now extended to mainstream news outlets picking it up, for example see this piece by Sky's Twitter...
