Boring old telly has been getting a lot more fun lately, if you are using Twitter . The micro-blogging service is increasingly becoming the back channel of broadcast, where people turn to exclaim delight or disgust about what they are watching. Tuned into Channel 4's My Monkey Baby , and wondering...
mjam, I have come lately, being an older than you ad man,to accept that the Internet is a most exciting medium, some aspect of it works and others don't, I have been developing networking on twitter and frankly I feel that it is losing its' appeal, however there are far deeper problems for the...
is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive...
Talking to contacts this morning in light of ITV's £2.7 billion losses, it's hard to detect too much sympathy around for those who control the broadcaster. Plenty for those among the 600 who will lose their jobs as it restructures but beyond that there is a feeling that ITV has played a part...
Regular readers (hello mum) may recall that I recently called into question whether Five has ever managed to shake-off its image as little more than a provider of cheap frequency to advertisers' schedules. While I still maintain that Dawn Airey has much to do upon her arrival as chairman to turn...
Channel 4 cannot have taken the decision to cut its marketing budget lightly. In its chief executive, Andy Duncan, it has a leader who, unlike some of his rivals, is fully aware of the potency of marketing. Nonetheless, Channel 4 has had to make some tough decisions as it faces up to a future where its...
