Talking to contacts this morning in light of ITV's £2.7 billion losses, it's hard to detect too much sympathy around for those who control the broadcaster. Plenty for those among the 600 who will lose their jobs as it restructures but beyond that there is a feeling that ITV has played a part...
Channel 4 cannot have taken the decision to cut its marketing budget lightly. In its chief executive, Andy Duncan, it has a leader who, unlike some of his rivals, is fully aware of the potency of marketing. Nonetheless, Channel 4 has had to make some tough decisions as it faces up to a future where its...
Oh dear. Five are upset with a media analysis that I wrote in last week's mag. In a letter they have produced lots of figures that counter the argument and the data that we published. There are some good points (see next week's Marketing to see it in full) but boasting that Five has managed to...
