Wasn't sure about Aviva's ad series with Paul Whitehouse as a goth and the one as a silver surfer. But loving the new one as a hairdresser. What do others think?
mjam, I have come lately, being an older than you ad man,to accept that the Internet is a most exciting medium, some aspect of it works and others don't, I have been developing networking on twitter and frankly I feel that it is losing its' appeal, however there are far deeper problems for the...
is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive...
What is the perverse attraction of the Internet? Why do advertising and marketing people insist in discussing aspects of the Internet endlessly? Because it is all totally meaningless! Not only are we trapped in the worst recession in living memory. But behind all this lurks a horror even more shocking;...
Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising.
Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
I am currently looking for a sponsor for a new television show which airs on ITVs Men & Motors from the 1st Dec 08 and then on ITV4 at the start of the new year. The show is called "Classic Gear" and more info can be seen on www.classicgear.tv - as this is a last chance to get this sponsored...
Hi Guys Thank you for reading my post. I am new to the site so please bare with me. We are a new company called TagEm UK ltd and our range of products are aimed at kids age 6-16yrs, with our core target market being boys and girls 8-13. Tag'Em's products allow kids to "customise their world"...
John, The title of my book, “Television killed advertising” is not to suggest that TV advertising is completely worthless but to draw attention to the damage that an over reliance on TV advertising has caused the advertising industry. Coupled with the inevitable decline in the effectiveness of television...
