The last few weeks have seen polar opposites in terms of luck for Phorm, the personalisation technology company. On one hand it appears as though both BT and TalkTalk have put their plans to implement their technology on hold (I say on hold as apparently the contracts are still in place). Yet on the...
This latest campaign by Tampax is certainly a fresh take on the usual positivising periods for women - it shows a man - 16 year old Zack - who wakes up one day with a vagina and has to experience the harsh realities of periods I think this is a really interesting move, opening the issue up to everyone...
As this is a media blog, I have written a lot about different media types - search, affiliate, display, etc... all trying to win the attention of customers and entice them towards their website. But is the message that leads the user to a website the same message they receive when they land? A good customer...
It seems like “the year of the mobile” has been touted ever since the first braying yuppie put their signet ringed finger to DTMF keypad. I’m not going to talk about mobile advertising here, beyond saying I do believe we may finally be at the tipping point. Enough said. I’m going to talk about the subject...
I'm increasingly concerned about privacy, it seems technology has advanced to the point where it's all too easy to breach fundamental rights of personal confidentiality. Since my last blog post I've been working with a number of clients and partners that want to look further into behavioral...
Yahoo! and Google have recently announced their promise to let users opt out of cookies online. This comes after the request from the US Committee on Energy and Commerce, last week, that 34 Internet companies, including these two giants, make available more information about the data they collect from...
