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Are Retailers being forced to revise their business models due to a never seen before "double dynamic"?

The UK Retail industry is in the middle of a situation never experienced before. Firstly, we are in the midst of the worst economic crisis or over seventy years. This is bad (Although I did overhear someone in a chip shop saying the "green shoots" are here!), but recessions have happened before...
Posted to Social Media (Forum) by Karl Havard on 22 Apr 2009

Online advertising does have a very big future, but the industry is hung up on the wrong measure.

With a defacto industry standard click through rate of 0.01%, are online static ad's a waste of time? Or is the industry looking at the wrong measure i.e. click through rates and associated conversions? Traditionally, online sales have been attributed to a "last click wins" basis. This...
Posted to Online Advertising (Forum) by Karl Havard on 22 Apr 2009

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