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A is for Advergame; B is for Banner...

Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being...
Posted to IAB blog (Weblog) by Nick Stringer on 24 Nov 2009

Real change or empty rhetoric?

Earlier this week Prime Minister Gordon Brown delivered an interesting speech to the Technology, Entertainment and Design (TED) conference in Oxford. He talked of the power of today’s technology in organising and uniting communities around the world on particular issues, such as climate change, the financial...
Posted to IAB blog (Weblog) by Nick Stringer on 24 Jul 2009

The 'Jigsaw Effect’

‘Hi! I’m TopKat and I just came third in the county’s under-14 cross-country.’ Looks innocuous enough, doesn’t it? Couldn’t possibly be dangerous for the child that posted it, could it? The sad truth, though, is that there is probably enough information in this one sentence for the wrong kind of person...
Posted to Comment Central (Weblog) by Mark Wooding on 05 Jun 2009

The attraction of The Internet and Social Media like Twitter ...

is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive...
Posted to Digital Forum (Forum) by Paul Ashby on 22 Apr 2009

What’s in a name? A rose smells just as sweet under another name!

What is the perverse attraction of the Internet? Why do advertising and marketing people insist in discussing aspects of the Internet endlessly? Because it is all totally meaningless! Not only are we trapped in the worst recession in living memory. But behind all this lurks a horror even more shocking;...
Posted to Social Media (Forum) by Paul Ashby on 17 Apr 2009

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