The relationship between search and social media is the subject I get asked the most about by advertisers and agencies at the moment. It’s a hugely complex area because both search and social media mean so many different things and work together in so many different ways. To make matters worse, the last...
Now, here’s a lovely thing that I’ve been meaning to blog about for a while. The brilliant Barclaycard ‘Waterslide’ TV ad propelled its iPhone app spin-off to become the most popular free, branded game in the history of the iTunes App Store. This is a fine example of TV and interactive media cuddling...
You’ll have gathered by now that I am a bit of a pedantic old bag but I have nothing against the word ‘digital’ per se. It is a perfectly lovely antonym to ‘analogue’. It is, according to a dictionary , a ‘description of data which is stored or transmitted as a sequence of discrete symbols from a finite...
For a while now I’ve been trying to avoid Twitter like the plague. Not because it offends me in any way but purely just to make a point, to myself, that I’m not the kind of person to be dragged along by the bandwagon, mile after mile, knees furiously grazing, clothes ripping on the gravelly floor and...
When we launched our Online Video Guide last week, I had hoped that one of the key messages to have twigged in people’s minds was that video content is the one form of content that transcends all internet barriers. It should be on marketers' lists as a Top 3 method of delivering a standardised brand...
Yesterday afternoon I received a lovely email from one of those Facebook application things, telling me that my ‘compare people’ ratings had changed, and that whilst I was still number 1 amongst my friends in terms of best sense of humour (of course!) and I’d gained a few places and now was the 3 rd...
Yesterday, one of my colleagues, (a big search advertising fan) was waxing lyrical to me about search, ahead of our event, IAB Engage for Search this morning. "It may be dry, but it's massive" he said... Like I needed any persuading! But actually, I only agree with half of that statement...
The internet is a hugely disjointed and messy place. How many logins do you have? How many times do you have to enter payment details? There’s only one ‘you’ so it seems ridiculous that you have to do all the leg work on the internet. Companies try to make processes simpler and Microsoft has done a good...
