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A is for Advergame; B is for Banner...

Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being...
Posted to IAB blog (Weblog) by Nick Stringer on 24 Nov 2009

IAB UK Gets Social Media - So Should You!

I just got an email from the fabulous Guy Phillipson at the IAB which had a side bar that looked like this: You'd have to be a woolly mammoth buried under ten feet of ice for the past 10,000 years NOT to have heard of Twitter, Facebook, LinkedIn or YouTube! But for every few people who have acknowledged...
Posted to DigiTales Blog - Mel Carson (Weblog) by Mel Carson on 07 May 2009

Video, your route into social networks

When we launched our Online Video Guide last week, I had hoped that one of the key messages to have twigged in people’s minds was that video content is the one form of content that transcends all internet barriers. It should be on marketers' lists as a Top 3 method of delivering a standardised brand...
Posted to IAB blog (Weblog) by Jack Wallington on 07 May 2009

Are T-shirts the reason that Stephen Fry is Twittering?

I've been intrigued by Stephen Fry's obsession with Twitter for some time now. My suspicions were first aroused when he appeared on the Jonathan Ross Show discussing Twitter . A few days later I came across this video from the BBC website with Mr Fry discussing the joys of Twitter . This struck...
Posted to IAB blog (Weblog) by Stuart Aitken on 13 Feb 2009

Give consumers tools, win awards.

Today saw the latest IAB and Microsoft Advertising Creative Showcase Awards event, and as a regular vistor to these things, I can say with confidence that it was one of the best yet. Each winning campaign from the past four months - presented by the creative directors resposible - provided an outstanding...
Posted to IAB blog (Weblog) by AMY KEAN on 10 Dec 2008

Give a little respect get a little

God knows how much the new St Pancras station cost but what a joy it is to arrive at every morning. The hotel clock tower peering through the ‘shed’, the beautiful restoration, the plethora of eateries and of course Fat Face for a cheeky browse (on the way home of course). Everything oozes of respect...
Posted to IAB blog (Weblog) by Kieron Matthews on 21 Oct 2008

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