Virgin Atlantic have announced a Travel social network as part of their 25 th Birthday, aimed at the ‘inspirational' travel market. Much like the BA Metrotwin , which was specifically created for the to London-New York traveller, the vtraveller is aimed at frequent flyers. Now I am not about to go...
Today's unresolved debate – where does social media sit? My my isn’t that the equivalent of a box of matches in a bomb factory! As a full service digital agency this is something we have been grappling with internally ... are social media campaigns creative-led, PR-led or an SEO strategy. Do you...
75% of the world’s top advertisers and 80% of the UK’s are working with Facebook, says Blake Chandlee at today’s FT Digital Media conference [#ftmedia]. I love getting predictions right. Now the debate has moved on. It isn’t about getting it, it’s about measuring it. Doh. Instead of reach and frequency...
Two days after criticising Facebook users for their pathetic protest attempts , the masses, rather emphatically, proved me wrong, creating a big enough stir to get CEO Mark Zuckerberg to stammer and stumble his way out of another privacy issue. Egg on the face actually tastes pretty good, I should be...
