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De-fragmenting digital

- Most clients have a web agency, an online media agency, an online advertising agency... Some have an email delivery platform, or an email marketing agency, SEO and PPC specialists. And then the advertising agency or the sales promotion agency do tactical stuff (virals and vouchers, gobbling money to...
Posted to Thinking Digital (Weblog) by Felix Velarde on 09 Jul 2009

SFI WORLD'S NO.1 AFFILIATE WEBSITE

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Posted to Online Advertising (Forum) by manoj meena on 30 May 2009

Are Retailers being forced to revise their business models due to a never seen before "double dynamic"?

The UK Retail industry is in the middle of a situation never experienced before. Firstly, we are in the midst of the worst economic crisis or over seventy years. This is bad (Although I did overhear someone in a chip shop saying the "green shoots" are here!), but recessions have happened before...
Posted to Social Media (Forum) by Karl Havard on 22 Apr 2009

The attraction of The Internet and Social Media like Twitter ...

is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive...
Posted to Digital Forum (Forum) by Paul Ashby on 22 Apr 2009

What’s in a name? A rose smells just as sweet under another name!

What is the perverse attraction of the Internet? Why do advertising and marketing people insist in discussing aspects of the Internet endlessly? Because it is all totally meaningless! Not only are we trapped in the worst recession in living memory. But behind all this lurks a horror even more shocking;...
Posted to Social Media (Forum) by Paul Ashby on 17 Apr 2009

Helping your clients get the most from their digital marketing

Debbie Morrison, MCCA board member and Director of Consultancy & Best Practice at ISBA: The results of another survey out this week apparently proved that client marketers don’t understand how to use social networking, and that’s why they’re not investing in it. To be frank, the stat that 41% of...
Posted to The MCCA Blog (Weblog) by Scott Knox on 12 Mar 2009

Re: Can social media support organic search results?

yes, absolutely! social media channels such blogs and forum posts with keyword-rich content and mentions of your brand/products/services add a great deal of value to seo activities. by including a blog on one client site we turned less than 50 pages into several hundred and, even though it's early...
Posted to Social Media (Forum) by james vanderzee on 13 Jan 2009

Can social media support organic search results?

I believe it can. There are quite a few factors to take into consideration including keywords used, frequency of activity, content on the destination page as well as the social media site selection. Are you finding similar benefits from your social media marketing activity? Joel agency:2 The social media...
Posted to Social Media (Forum) by joel davis on 05 Jan 2009

Will the Social Media Marketing channel grow in a recession?

So far I have been impressed with client marketers enthusiasm to test out social media marketing campaigns with us. As long as we can keep driving impressive ROI on the social media campaigns I'm hopeful this growing sector will continue. Forresters opinion: http://www.forrester.com/Research/Document...
Posted to Marketing Forum (Forum) by joel davis on 07 Oct 2008

Internet strategy consultant

I'm looking to pull in a decent consultant that can advise our business on internet strategy. I also want someone that can help up move from offline print media, to online in various ways. Can anyone reccommend anyone for this?
Posted to Marketing Forum (Forum) by Ewan Allan on 30 Jul 2008

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