Yesterday we held Brand Republic's second Twitter event. There was a good turn out (160) in the room and online as well as a bunch of spammers. The spammers were a revelation and the event turned into a case study regarding #hashtag spammers and has already spawned a couple of blog posts. I'd...
Why do some people get it and other don't? Starbucks boss Howard Schultz is quoted in Marketing today saying social media is the channel that takes priority and in the same issue we hear that four fifths of markers do not see it as core. Whose right? Schultz is asked in the interview which one channel...
Some new research out has showed that dozens of top brands have no Twitter presence while others have very little to show for their presence. The research is a reminder how new this all is. Dell might be making cash via its widespread use of the microblogging service, but dozens of other brands have...
Earlier this year Dell revealed that it had made $3m out of its Twitter activity, yesterday it gave some briefings and said this figure had risen to $6.5m. Yes that is real money from Twitter. The $3m figure it revealed in June was $2m made directly and $1m that had come to Dell.com via Twitter. The...
The panel I chaired at Media140 in London felt like it could have run and run (it almost did) as the question as to whether "brands need a social media personality to engage consumers" or not sits at the heart of what a lot of companies are trying to do on Twitter. If you get this wrong you...
Some interesting Twitter data from Hitwise that reveals what a boon the service is for media content sites in terms of driving traffic with newspapers in particular coming out winners. Hitwise says that Twitter traffic has increased 22-fold over the last 12 months and a result of that increase is a leap...
The irony of Twitter is that while founders Biz Stone and Co wrestle with the question of how to make a buck there are plenty of people doing nicely out of Twitter. Dell is one and it had made at least $3m so far. You can see why. Dell has more than 640,000 followers on its Twitter.com/DellOutlet account...
