The panel I chaired at Media140 in London felt like it could have run and run (it almost did) as the question as to whether "brands need a social media personality to engage consumers" or not sits at the heart of what a lot of companies are trying to do on Twitter. If you get this wrong you...
Some interesting Twitter data from Hitwise that reveals what a boon the service is for media content sites in terms of driving traffic with newspapers in particular coming out winners. Hitwise says that Twitter traffic has increased 22-fold over the last 12 months and a result of that increase is a leap...
The irony of Twitter is that while founders Biz Stone and Co wrestle with the question of how to make a buck there are plenty of people doing nicely out of Twitter. Dell is one and it had made at least $3m so far. You can see why. Dell has more than 640,000 followers on its Twitter.com/DellOutlet account...
