More social media insight! This time from Ben Chapman who heads up interactive for BBC Radio 1 . In this 12 minute interview he serves up how they use digital to enhance radio for their 11 million weekly listeners.
THE HEADLINES ... HM Customs and Revenue is clearly in a state of some denial about the extent to which their pet subject is a byword for catatonic boredom: they have allowed the Boss Of All The Taxmen to have a go at delivering their new YouTube ad , instead of getting a professional in. If you are...
The relationship between search and social media is the subject I get asked the most about by advertisers and agencies at the moment. It’s a hugely complex area because both search and social media mean so many different things and work together in so many different ways. To make matters worse, the last...
I’ve just been through a whirlwind of social media lately. Conferences, projects, discussions, it’s left me feeling quite anti-social about the whole thing. But stay your burning pitchforks. Do not assault my door as you Tweet that you’ve found a non-believer. Let me make it clear. I do believe in social...
Welcome to eModeration's twice-weekly round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams (@emodkate). Check back soon! THE HEADLINES ... Really, What Were They Thinking?® An attempt at a viral campaign by Swedish telecoms company Tele2 has...
What a weekend. I don't mean the World Series or Liverpool sinking ever lower, but Stephen Fry's threat to quit Twitter and then withdraw it as suddenly. It was what can only be described as a Twitterwave. It sent ripples across the Twittervse and garnered stories just about everywhere from the...
Why marketing departments need the artists as well as the scientists The rigour and red tape of the client’s marketing department are suffocating creativity. Creative teams become more and more frustrated and brands are missing the opportunity to really engage their customers. You only have to look at...
Mashable has a good trending piece on things to watch out for on the real-time web, chiefly: collaboration; analytics; search; and ecommerce. Real-Time Collaboration Whether you've had a play with Google Wave or not there is a lot of talk about it and other online services (this includes Twitter...
Demand for micropayments is increasing fast as social networking and dating sites wake up to the benefits of taking small subscriptions via secure SMS or voice billing services. Adding to this and as part of the Digital Britain report, the Government's body for business innovation in technology,...
I was lucky to be part of a great panel moderated by Gordon at media140 on brands and personality. A topic similar to the question I get asked most often by our clients at H&K — “How should my brand behave in social media?” So here are my Top 5 Tips for social success. Please add yours in the comments...
