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Crowd sourced news gathering. What's right and what's wrong?

We've a website which is partially an experiment in newsgathering and delivery. It is called Global for me, and is a sideline of our main company Global Radio News (no relation to Global Radio). Using our network of around 700 international journalists in pretty much every country in the world, we...
Posted to Digital Forum (Forum) by Kit Mitchell-Innes on 26 Nov 2009

Is social media here to stay?

Someone asked me the interesting question recently "Do you think social media is just a passing phase?", which made me think. Why is it that this new social behaviour online has taken off so overwhelmingly that it is now estimated that by 2010, 70 percent of all online content will be user...
Posted to Taking the blog for a walk (Weblog) by Ross Taylor on 29 Jun 2009

The attraction of The Internet and Social Media like Twitter ...

is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive...
Posted to Digital Forum (Forum) by Paul Ashby on 22 Apr 2009

Task no 1. For business: Reinvent Advertising & Marketing!

Hopefully lessons will been learnt from the financial crisis, do not try to rebuild business on the principle that Marketing & Advertising are always right! The words "60% of all advertising, globally is wasted" were splashed yesterday across the marketing papers. This kind of unanimity...
Posted to Ads (Forum) by Paul Ashby on 20 Apr 2009

What’s in a name? A rose smells just as sweet under another name!

What is the perverse attraction of the Internet? Why do advertising and marketing people insist in discussing aspects of the Internet endlessly? Because it is all totally meaningless! Not only are we trapped in the worst recession in living memory. But behind all this lurks a horror even more shocking;...
Posted to Social Media (Forum) by Paul Ashby on 17 Apr 2009

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