The fact that the film Slumdog Millionaire swept the board at the BAFTAs this year (and probably will at the Oscars) is not coincidental to the economic climate. Because, whether or not you agree with the critic who said it was 'the feelgood film of the decade', Slumdog's uplifting ending...
Social networking continues to boom in popularity, but those businesses who choose to use this platform as a route to market their brand will always battle with the fear of being left wide open to bad publicity. This is exactly what can happen if user generated content (UGC) is not moderated effectively...
