It is increasingly apparent that brands that have created relationships with influential bloggers have developed powerful and effective advocates, who have helped extend the influence of the brand's marketing activity, often way beyond that possible with more 'traditional' marketing activities...
Over the weekend, we saw a news item about Mornflake, Britain’s oldest cereal company, who are launching an innovative user-generated content social media campaign to help create the company’s first ever video advert. The ground-breaking initiative marks the UK debut of brand new Facebook application...
