We should all welcome Prime Minister Gordon Brown’s return to YouTube this week. He was criticised by Cabinet colleagues (aka our ‘Communities’ Minister, Hazel Blears) and widely ridiculed by the media for his ‘MP expenses’ video late last month. But Brown knows only too well that we now live in a world...
Good piece in the Guardian today talking to Thomas Gensemer who was behind Barack Obama's groundbreaking digital campaign. Gensemer is in town to launch an office of his agency Blue State Digital, which was recently appointed by a group fighting the British National Party's attempt to win seats...
Much has been written about how important social media and online was to Barack Obama's presidential election campaign and now the Labour Party is moving ahead with its own plans with several different initiatives. The first part of that was unveiled last week by Labour Party strategist, Derek Draper...
Twitter really arrived last year. The microblogging service was being sought by buyers, celebrities like Britney Spears were signing up and then there was the book. You missed the Twitter book? 'Twitter Means Business' was published at the end of last year by tech journalist Julio Ojeda-Zapata...
This is an historic week. There's no doubt that Barack Obama's election as President of the US marks a turning point in American, if not, global politics. His victory is testament to the 'American Dream' (Barack's own words ) as well as to the nature of democracy in the US. It has...
An historic election and a welcome historic victory for Barack Obama that was called online by some of the big political blogs and news sites before the US TV networks, which having been burned by exit polls in 2000 and 2004 took the cautious route. There's already been an avalanche written about...
There are so many ways to follow the US election tonight, but one proving really popular is Twitter. Twittervotereport.com gives constant updates from across the US while the polls are open including the current length of queues, which has been one eye opening features of this very exciting US election...
Are you Twittering yet? The social media micro blogging service is reaching new heights and now comeback queen Britney Spears has joined Twitter as well. That's right you can follow Britney. What more encouragement or incentive do you need to join the Twitter bandwagon? That's right its a case...
The Barack Obama campaign is an unprecedented advertising and marketing machine that is now running four times as many ads as John McCain. It has also been the most diverse and smart marketing campaign we've ever seen in politics, or elsewhere for that matter, and no surprise that he has been named...
