I have waited for months now to write a post with that title and when I saw a campaign that Nissan ran recently I found the perfect excuse. In short to promote their new car, the Cube in their words "they avoided the usual mainstream quadrangle of TV, radio, print and billboard to trumpet their...
No it is not my weekend activities but rather a reference to the 7 deadly sins of social media article published by James Clark co-founder of Room 214 and featured on their website called capture the conversation It is worth a read and I am sure that very few involved in the area of social media can...
Apparently the 12 global sponsors of the Olympics have spent over $6 billion for ads targeted at the Chinese market alone but according to the Wall Street Journal it is the brands using ingenious social network based activity that are showing some real results. Guerilla activity from companies such as...
The Wah Report by Jared Roy is always an intersting read and I was particularly interested in an article publshed recently titled Social media demands a reinvented agency the premise of which was that agencies are simply not set up to deliver effective social media campaigns becuase they think and act...
