- Most clients have a web agency, an online media agency, an online advertising agency... Some have an email delivery platform, or an email marketing agency, SEO and PPC specialists. And then the advertising agency or the sales promotion agency do tactical stuff (virals and vouchers, gobbling money to...
An Econsultancy survey this week revealed that 75% of the top UK digital agencies don’t have Twitter accounts. Oops. Gotta love the irony, since these agencies usually boast that marketers prefer their agencies to practise what they preach, and should use the social tools they offer advice on, compared...
75% of the world’s top advertisers and 80% of the UK’s are working with Facebook, says Blake Chandlee at today’s FT Digital Media conference [#ftmedia]. I love getting predictions right. Now the debate has moved on. It isn’t about getting it, it’s about measuring it. Doh. Instead of reach and frequency...
We all know how hard it is to win accounts, and how easy it is to lose them. Complacency is a disease that can attack the big networks at the core. Everything seems fine one minute, and some random project done by a tiny agency in Latvia suddenly gets dumped in your lap as the new global campaign idea...
The obvious thought is a sector that has a passionate following such as sports, travel or consumer electronics, but our experience has proven that it can work for all sectors including the public, finance and insurance sectors. As long as brands add value in communities and behave in an ethical and useful...
