The FT has a quick look at how KFC scored on Twitter and the pros-and cons of promotions. Americans and their chicken, I will never get that, but KFC knocked it out of the park on Twitter earlier this year (with a few pitfalls) along the way. The fast food chain had agreed a deal with Oprah Winfrey to...
The irony of Twitter is that while founders Biz Stone and Co wrestle with the question of how to make a buck there are plenty of people doing nicely out of Twitter. Dell is one and it had made at least $3m so far. You can see why. Dell has more than 640,000 followers on its Twitter.com/DellOutlet account...
Apparently the 12 global sponsors of the Olympics have spent over $6 billion for ads targeted at the Chinese market alone but according to the Wall Street Journal it is the brands using ingenious social network based activity that are showing some real results. Guerilla activity from companies such as...
