The panel I chaired at Media140 in London felt like it could have run and run (it almost did) as the question as to whether "brands need a social media personality to engage consumers" or not sits at the heart of what a lot of companies are trying to do on Twitter. If you get this wrong you...
The irony of Twitter is that while founders Biz Stone and Co wrestle with the question of how to make a buck there are plenty of people doing nicely out of Twitter. Dell is one and it had made at least $3m so far. You can see why. Dell has more than 640,000 followers on its Twitter.com/DellOutlet account...
