When we launched our Online Video Guide last week, I had hoped that one of the key messages to have twigged in people’s minds was that video content is the one form of content that transcends all internet barriers. It should be on marketers' lists as a Top 3 method of delivering a standardised brand...
So yes, I'm jumping on a bandwagon and my title should get me on their feed when we announce this blog post on Twitter later today. And obviously I'm mature enough to refrain from saying that they're the root of all evil, taste of acid or that the old TV ads where the woman whispered 'taste...
Aside from the fact that the meerkat is by far my favourite animal, few campaigns have impressed me more in recent months than the latest for comparethemarket.com . Often in digital we're quick to champion innovation, those campaigns that really push the creative boundaries and blow our minds with...
Today saw the latest IAB and Microsoft Advertising Creative Showcase Awards event, and as a regular vistor to these things, I can say with confidence that it was one of the best yet. Each winning campaign from the past four months - presented by the creative directors resposible - provided an outstanding...
Every year I look forward to a few industry regulars: NMA’s top 100 (sorry BR), Campaign School Report, Campaign Agency of the Year, Campaign A List (largely because online is so poorly represented – why isn’t Guy Phillipson in there?) and of course Marketing Agency of the Year (the advertiser's...
God knows how much the new St Pancras station cost but what a joy it is to arrive at every morning. The hotel clock tower peering through the ‘shed’, the beautiful restoration, the plethora of eateries and of course Fat Face for a cheeky browse (on the way home of course). Everything oozes of respect...
