Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being...
The ad agency world is not shining when it comes to using social media to market itself, according to new research, but is pretty good at setting things up blogs and Twitter accounts and then infrequently updating them. Overall, the **research from search consultants RSW/US found that very few agencies...
There was I under the impression there were not a great deal of teens on Twitter, when the Sun sticks on its front page this morning that the micro blogging service has become "a free and easy hunting ground for paedophiles seeking to lure kids for sex". The tabloid claims that it uncovered...
So, I've spent a week or two experimenting with Google Wave. I've had some correspondence with some journalists I know, a Vistage colleague in the US, other people who run digital agencies. And it's been a frustrating experience. I think partly the way they've done the beta release is...
Earlier this week Prime Minister Gordon Brown delivered an interesting speech to the Technology, Entertainment and Design (TED) conference in Oxford. He talked of the power of today’s technology in organising and uniting communities around the world on particular issues, such as climate change, the financial...
When we launched our Online Video Guide last week, I had hoped that one of the key messages to have twigged in people’s minds was that video content is the one form of content that transcends all internet barriers. It should be on marketers' lists as a Top 3 method of delivering a standardised brand...
We should all welcome Prime Minister Gordon Brown’s return to YouTube this week. He was criticised by Cabinet colleagues (aka our ‘Communities’ Minister, Hazel Blears) and widely ridiculed by the media for his ‘MP expenses’ video late last month. But Brown knows only too well that we now live in a world...
We have just released Social Media Insight 2009 – the first comprehensive report into social media in the UK & Ireland. The report offers a snapshot of just how widespread the use of blogs, podcasts, social networks, forums and other online social platforms is in 2009, and how and where people are...
About the same time as the Damian McBride and Derek Draper Red Rag smear story was breaking, I got sent an email about how the Labour Party is using the digital media for something other than trying to launder scurrilous stories about opposition politicians. The party is currently running an 'X-Factor'...
Interesting post on Techcrunch asking if Twitter is becoming more like MySpace, which wants to be more like Facebook which…wants to be more like Twitter. Well life's a smorgasbord. Written by Mrinal Desai, an early employee of LinkedIn, he lists some pretty good reasons why Twitter is becoming MySpace...
