Twitter keeps talking about advertising , but so far little sign of it being introduced. Some argue that Twitter isn't the right platform to generate significant amounts of advertising are they right?
I'm not sure if this is a good move by ITV; however they say they want to focus on their TV business. Many people are now turning to SM and SNSs for communication and entertainment (and marketers for obviously marketing purposes; since SM is cost effective and can be targeted). As we all know, SM...
Here's a question. Would you take Twitter advice from an ad agency that didn't Twitter? Like Lowe Worldwide, which tweeted once back in April, or Saatchi London, which has tweeted three times. Ad Age has a good piece, which started me off on this, and it highlighted one great example with a suitable...
Spotify’s founder Daniel Ek spoke on Friday (15 May) at the Great Escape festival in Brighton. He told the conference how Spotify had come to be and shared his vision for the future. Spotify is the current star in a succession of well documented and debated on-line music offerings purporting to offer...
mjam, I have come lately, being an older than you ad man,to accept that the Internet is a most exciting medium, some aspect of it works and others don't, I have been developing networking on twitter and frankly I feel that it is losing its' appeal, however there are far deeper problems for the...
is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive...
Hopefully lessons will been learnt from the financial crisis, do not try to rebuild business on the principle that Marketing & Advertising are always right! The words "60% of all advertising, globally is wasted" were splashed yesterday across the marketing papers. This kind of unanimity...
What is the perverse attraction of the Internet? Why do advertising and marketing people insist in discussing aspects of the Internet endlessly? Because it is all totally meaningless! Not only are we trapped in the worst recession in living memory. But behind all this lurks a horror even more shocking;...
I believe it can. There are quite a few factors to take into consideration including keywords used, frequency of activity, content on the destination page as well as the social media site selection. Are you finding similar benefits from your social media marketing activity? Joel agency:2 The social media...
It's Mobile World Congress in Barcelona. Sun, sea and phones as well as lots of articles about how mobile advertising is the future, but to be honest I'm still having trouble seeing this. Maybe it's the size of my screen? We're told that advertising on the small screen of mobile phones...
