I've long contended that social media is a vital part of the marketing mix and that the analysis of social commentary has fundamentally changed marketings function. When any communication is put in the market it will be discussed somewhere on line. The marketing message is no longer fully under the...
Alterian held its annual partner day last week, attended by nearly 100 senior executives of 45 of the UK's top marketing agencies and service providers. The likes of Rapp, Targetbase, Occam, GB Group, Dataforce and Experian were all in attendance. The big draw? Dave Frankland from Forrester Research...
Over Easter popular micro bloggig site Twitter was hit by a scandal. A number of popular twitterers were exposed as tweeting for profit. You might not think that this is the same thing as "cash for questions" but avid social networking fans are outraged when corporations try to muscle in on...
I'm just back from an extended trip that took me to America and Australia to meet with clients and partners involved in the direct marketing business: this yielded a couple of insights. America is definitely fully aware of the depths of the financial crisis and budgets for both above and below the...
I'm increasingly concerned about privacy, it seems technology has advanced to the point where it's all too easy to breach fundamental rights of personal confidentiality. Since my last blog post I've been working with a number of clients and partners that want to look further into behavioral...
I recently heard an interesting story that shows a different side to social computing, one that all marketing departments should heed! Twitter is a strange thing, it reminds me a little of a science fiction story I once read set in a world where everyone knows what everyone else is thinking - like that...
Many of the clients that I'm talking right now to are struggling with the realisation that marketing is now a dialogue. Out on the web the message they put out is under constant scrutiny and discussion. Brands have to start engaging with the online social community because so many people are now...
I've been in the USA this week and the inauguration buzz has been unstoppable! So I thought for my inaugural post I'd take a moment to talk about Obama and marketing technology. A democrat in the White House is always of interest to marketers due to the party's views on privacy: are we in...
