Last night, as a guest speaker at The Future Laboratory's idea networking event, I had the opportunity to chat about who is doing what in social media, and the pros and cons of big brand's moves into the social media space. Love it or hate it, with Facebook fast approaching 200 million users...
Positive buzz was moving around yesterday about the Skittles website taking on the social media genre quite nicely. Not even a day later they move the homepage to the static Facebook group page due to negative chatter about skittles on Twitter. So the big question I am asking is: a) were they smart enough...
Skittles have given their main site home page a complete makeover and it is now just one big twitter feed reporting mentions of Skittles. This is either very clever or simply indulgent, and I am not yet sure which one. Clever certainly, as it allows pretty much anyone to get their 5 seconds of fame,...
