Television and newspaper reports make ‘S ocial Media ‘ and ‘ Social Networking ‘ buzz words sound like something that’s arrived on the scene in the past couple of years – but at least the basics pre-date the existence of the internet itself. Early BBS (Bulletin Board Systems) existed before anyone had...
Just back from my Hawaiian honeymoon, mai-tai-addled and catching up on the mail blocking my entry to my flat, I tripped over 4 copies of Media Week to spot Rob Taylor’s Best of the Blogs post – Do you have a feeds director? It was hula music to my ears! Talking about Bing and Farecast in the US, he...
Regardless of the techniques used to entice customers, a standard acquisition strategy generally has the potential to deliver prospects of both high and low value. On the positive side, prospects who are converted into active customers may prove themselves to be worthwhile targets because of the revenue...
On from the launch of the relatively impressive if not entirely unique Mirror Football website earlier this month, recently launched is the digital version of the “ famous ” 3am Girls - Trinity Mirror’s latest attempt at a vertical for which they possibly hope to charge in the foreseeable future in order...
This afternoon I’m going to judge some digital travel awards within the travel sector which centre around SEO or search engine optimization. While big travel sites are investing heavily in agencies and in-house teams to revamp their pages, build links and create engaging and compelling content, many...
When Google Wave was released at Google's I/O Developer’s Conference at the end of May it sparked considerable excitement. Now the novelty factor has worn off it's time to start considering the potential of this revolutionary communication tool. The application itself is impressive, but the use...
