The relationship between search and social media is the subject I get asked the most about by advertisers and agencies at the moment. It’s a hugely complex area because both search and social media mean so many different things and work together in so many different ways. To make matters worse, the last...
When Google Wave was released at Google's I/O Developer’s Conference at the end of May it sparked considerable excitement. Now the novelty factor has worn off it's time to start considering the potential of this revolutionary communication tool. The application itself is impressive, but the use...
So, it seems that BING is making an impression in the US – comScore reporting as much as a 3% increase in the two weeks since its launch. It will be interesting to see if this growth is sustained, or rather whether the £100million investment rolls on and on to fuel the hype of the new ‘Decision Engine...
Tonight, I fly back to Blighty having spent over 3 weeks in North America. 5 days in New York for Search Engine Strategies, a weekend in Boston with friends, 3 days in Toronto doing some press and 10 days in Seattle having a ton of meetings and planning sessions for our next fiscal year which starts...
So we hear last week of Google’s rumoured approach to buy Twitter. People in the office of none Search Engine Marketing breed have asked how they can justify such high expenditure for what is ostensibly a non-commercial social media product. Well this could be a very close snap shot of the future: Like...
Are ranking reports dead? Are they slipping into measurement obscurity? Do they still have a place in the ‘monthly report’? I recently had a conversation with a client regarding target setting, I paraphrase but it went along these lines ‘these rankings are great, we should be setting targets for where...
Not even a week ago I posted that I expected much more innovation from Google into 2009...it's not even the end of January and already there has been something to wet our appetite! Coming to a internet connect near you is the Google Drive (Gdrive) - and this could be the most anticipated release...
Predictions abound at this time of year, and once again we hear it will be the year of the mobile web – and therefore mobile search - but this time I believe it. Figures released by Nielsen late last year suggest that mobile web use is growing eight times as fast as the conventional PC internet. Finally...
For readers of Media Week who might not be aware of what Search Engine Strategies is, could you give us the 30 second “elevator pitch”? SES London is the only established Search Marketing Conference in the UK. Specifically it is a forum for marketers and their executive management teams to get together...
Google took a slight dent in their pride in 2008, tales of misuse of data, sliding share prices and a failed partnership with its adversary Yahoo had its infamous PR machine spinning faster than a hamster’s wheel. However it hasn’t deterred their innovative engineers and this past year we welcomed the...
