Regardless of the techniques used to entice customers, a standard acquisition strategy generally has the potential to deliver prospects of both high and low value. On the positive side, prospects who are converted into active customers may prove themselves to be worthwhile targets because of the revenue...
With the $50million purchase of Friendfeed, Facebook has just bought itselfs a seat at one of the hottest tables on the internet – real time search. Friendfeed arguably has better technology then anyone else right now for real time and it is this and the talent pool Friendfeed has are the big prize here...
When Google Wave was released at Google's I/O Developer’s Conference at the end of May it sparked considerable excitement. Now the novelty factor has worn off it's time to start considering the potential of this revolutionary communication tool. The application itself is impressive, but the use...
Back in the day we marvelled at ‘search’. It was like questioning the all-seeing internet oracle and being granted a whole world of knowledge. How we laughed when it threw up weird fuzzy-logic responses. Remember the rumour that the world would end if you typed ‘google’ into Google!? Not any more. Now...
One of Twitter's new backers has been explaining what he sees as the future for the micro blogging service. Todd Chaffee, from Institutional Venture Partners and one of Twitter's new backers , told Ad Age that there is huge potential growth in Twitter and that growth is all about search. He said...
You soon could have. That’s because the Internet Advertising Bureau has just put together a ‘best practice’ code on how you go about it. The three main tenets for behavioural advertising are consent i.e. you’ve got to give people a chance to opt out/in; education i.e. you’ve got to tell people how you...
Google’s Q4 revenues are up 18% but Microsoft’s online operating losses have doubled. What’s going on? According to Google, their modest success is all down to folk who are still ploughing modest advertising spend into search. Then there’s the fact that they’ve super-turbo-charged the engine itself with...
I can't remember a recent launch that has come in for so much criticism as potential Google search engine rival Cuil as bloggers and journalists let rip. Part of the problem seems to be of Cuil's own making (and no the name hasn't grown on me) in that it billed itself as a Google rival. Journalists...
A new rival to Google is born. They called it Cuil, but it is pronounced "cool". I have to say the name sucks. If it is pronounced "cool" why not call it cool? Or something else. Oh right, because you were being clever and Cuil is an old Irish word for knowledge. Got it. And while...
After the New York Times last week, more evidence that the lifeline of online advertising is not looking as strong as it once was, with more newspaper firms saying growth is slowing It was reported last week after the New York Times Company warned that online advertising growth this year won't be...
