It’s undoubtedly very exciting that Twitter has struck deals with Microsoft and Google which will see people’s tweets added to their respective search engine results. In certain respects these are landmark deals – rather than a particular search engine trying to take market share off the other, what...
Regardless of the techniques used to entice customers, a standard acquisition strategy generally has the potential to deliver prospects of both high and low value. On the positive side, prospects who are converted into active customers may prove themselves to be worthwhile targets because of the revenue...
When Google Wave was released at Google's I/O Developer’s Conference at the end of May it sparked considerable excitement. Now the novelty factor has worn off it's time to start considering the potential of this revolutionary communication tool. The application itself is impressive, but the use...
