Mid-tier brands will require intensive care in the next 12 months unless they rewire their sales & marketing now! This stark warning will be delivered by Dr Erich Joachimsthaler, CEO, Vivaldi Partners in his key note address to the Global Brand Forum 2009 at Cass Business School, London next month...
Back in 2000, a couple of researchers tested the theory that if we're provided with too many choices then we end up making none at all. They set up a booth at a posh supermarket in America and posing as employees of the shop, displayed an alternating number of products to the shoppers. Half the time...
According to the latest figures by The World Sponsorship Monitor (TWSM) Annual Review for 2008, produced by Sports Marketing Surveys, sponsorship deal volume of new deals recorded a 17% increase on 2007 deal flows, from 1,196 to 1,446. These results reflect reported sponsorship deals with a minimum value...
It’s easy to become cynical about politics and politicians. I was in conversation with Sir Paul Judge on this subject just this week. High up on the 18th floor of his magnificent London pad that overlooks the River Thames in Pimlico Sir Paul was waxing lyrical to me about the need for politics and politicians...
News today that Global Radio have decided to jump into Ofcom's new deregulated content rules by networking parts of its Heart and Galaxy network Heart in London, East Mids and West Mids will share everything except Breakfast, Mid Morning, Drive and one four hour show on Saturday and Sunday. And over...
Someone has been busy on YouTube working up a humorous take on the world of ad sales and media agencies. It's a pastiche (a rather close one) of another effort done a few years ago, the US made Truth in Advertising, which is better. But that said the Truth About Ad Sales definitely raises a laugh...
