Mid-tier brands will require intensive care in the next 12 months unless they rewire their sales & marketing now! This stark warning will be delivered by Dr Erich Joachimsthaler, CEO, Vivaldi Partners in his key note address to the Global Brand Forum 2009 at Cass Business School, London next month...
It’s easy to become cynical about politics and politicians. I was in conversation with Sir Paul Judge on this subject just this week. High up on the 18th floor of his magnificent London pad that overlooks the River Thames in Pimlico Sir Paul was waxing lyrical to me about the need for politics and politicians...
