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The change of media trends in digital broadcasting

US market reserach agency Abitron, recently reported that over 60 million Ameriacns a week listen to online radio stations and yet the UK advertising industry remains slow to bring clients to online broadcasters. Whilst online digital radio is still relatively small, it is a massive growth area and our...
Posted to Digital Forum (Forum) by Ross Hemsworth on 31 Mar 2009

Sponsorship industry puts on a brave face despite slowdown in growth

According to the latest figures by The World Sponsorship Monitor (TWSM) Annual Review for 2008, produced by Sports Marketing Surveys, sponsorship deal volume of new deals recorded a 17% increase on 2007 deal flows, from 1,196 to 1,446. These results reflect reported sponsorship deals with a minimum value...
Posted to Guru in a Bottle (Weblog) by Ardi Kolah on 27 Feb 2009

The truth about ad sales

Someone has been busy on YouTube working up a humorous take on the world of ad sales and media agencies. It's a pastiche (a rather close one) of another effort done a few years ago, the US made Truth in Advertising, which is better. But that said the Truth About Ad Sales definitely raises a laugh...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 05 Jan 2007

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