HMV’s name jumped out at us during a trawl through the music headlines a week or so back. If you didn’t see it the entertainment retailer announced it would be taking advantage of empty real-estate in the recession-hit high street to open temporary pop-up stores in some of the UK’s mid-sized towns. Hats...
Seems to change dependant on which company you ask. I have personally seen here in Finland most major ad and media agencies lay-off people. It's very difficult to fire someone here in Finland without real cause & hence in some ways the economy has helped these agencies to go into this process...
Recession indicates retention. The solution (as everyone knows, even if few practice it) to the problems brought about by a severe downturn is first concentrate on what you have, not what you might have. Marketers must – must – get retention right, for a variety of reasons. - It’s where your current...
The saturation of the music festival market – which reached its peak in 2007 – echoed the mounting problems that arose from the saturation of the sub prime mortgage market of the same period. With live music the lucrative end of the music industry - following the dramatic falling away of the CD market...
As the recession continues to bite it’s clear that consumers’ trust in brands has been badly shaken. This consumer faith crisis, triggered by loss of confidence in the financial sector, has strengthened distrust in brands across other sectors like energy supply where brands are perceived to be passing...
Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and disrespect, that's why. Spam, junk, confetti tactics, poor targeting...you name it, and someone calling...
