Our lovely cousins at the RAB have made an online TV ad to promote radio advertising. The cheeky blighters have based it around our TV ad , but, as they don’t say much we’d disagree with, we have decided to take it as a tribute. Don’t forget to put the sound up. Our TV ad does strongly feature lines...
From American online news supplier Inside Radio " Radio’s reign as king of in-car listening may not be over, but there’s a new threat on the horizon. Autonet Mobile has begun selling Wi-Fi for the car at more than 3,300 stores nationwide, including Best Buy ." We have also heard on the grapevine...
We met our marketing company last week and discussed our year's plans for marketing. We did a range of marketing in our first year, including instore promotions, a radio competition tie-in in the South, PR, a little bit of targeted direct mail and a very small smattering of advertising. Budget constraints...
If anyone's forgotten how amazing local radio is - check this. Is true local radio viral gold dust . . . http://www.wordmagazine.co.uk/content/when-hardeep-met-les I'm starting a campaign to get Les Ross on national radio. Think he'd be a perfect replacement for Jonathan Ross (no relation...
The Beatles' A Day in the Life finally heralded the death of Virgin Radio and the phoenix-like emergence of Absolute Radio this morning. After a slightly pompous mission statement about what the company thought ‘real music' is, which included the suggestions ‘gigs not photo shoots' and ‘built...
Selina Scott's decision to sue Five for alleged age discrimination has reignited the debate about the treatment of older presenters by television companies. According to reports, Five welshed on an agreement to use Scott as news presenter when Natasha Kaplinsky was off on maternity leave. As has...
So after months of trying to build up some sort of excitement about Virgin Radio's enforced name change with promises that the new name would only be chosen once all stakeholders had been ‘engaged with', the radio station in association with ad agency Albion has come up with Absolute Radio. In...
In the mid-90s there was a TV programming on late night LWT that was one of the finest TV shows ever made. It was called In Bed With Medinner and took the rise out of old and usually cheaply-made TV documentaries. It was a great shame when it ended. In one particularly memorable episode the programme...
