I run some very niche TV shows on a minority satellite TV channel, and getting the right kind of advertising and sponsorship has always been an issue. I had a really interesting session last week with a very experienced, knowledgable and smart ad media man, who was kind enough to give me an hour of his...
One of the UK's smallest TV production outfits, Serious Leisure TV, is launching two specialist programme strands on satellite next week. Goodbye, 9 to 5! is aimed at people over 55, retired or keen to be, while Countryside Britain has a mixed target audience of countryside enthusiasts, both working...