The last few weeks have seen polar opposites in terms of luck for Phorm, the personalisation technology company. On one hand it appears as though both BT and TalkTalk have put their plans to implement their technology on hold (I say on hold as apparently the contracts are still in place). Yet on the...
A few weeks ago I highlighted the need for both the consumer and the advertising industry to embrace behavioural targeting – in a climate where both consumers and advertisers are becoming increasingly frugal and many want to see more with less it really does have a future. The challenge to this is that...
Web tracking service Phorm has been officially blocked from scanning Amazon web pages according to a news story from the BBC . The controversial service being trialed by BT scans keywords on the web pages visited by browsers by analysing data at the ISP, this information is then used to serve adverts...
Apparently there’s no such thing, yet I swear I never picked up the tab on all those long forgotten media lunches (nostalgic sigh). The cost, of course, comes through in the endless phone-calls that follow looking for the chance to get on a schedule, in short acquiring a new best friend. The same is...
