My first encounter with a planner was at BMP in the seventies. I’d just come back from New York, and they didn’t have planners there. Over there the creatives had to do the thinking for themselves. So I’d never met a planner before. The first one I met (like every single planner I’ve ever met since)...
No wonder our industry is in such a funk. A while back I stumbled upon the redesign of Tropicana in a store over here. I thought it looked cheap and nasty and so did a few other people after I posted a comment about it on my tumblr . After barely a few months PepsiCo are reverting to the old design ...
In 2006, Max Clifford said: ‘Brand Beckham rested on strong foundations, as long as he’s part of the England set-up. He’s the first superstar outside football; he’s a good- looking guy and there’s still no competitor to his image amongst the rest of the England team.’ He was right – and still is in 2009...
Those watching Mischief on BBC last night (Britain’s Really Disgusting Foods) hopefully weren’t eating their evening meal in front of the TV. Mr Riley’s Pies may well come packaged to look tasty but when you discover what’s in them, even given the marketing spin, they are not so appetizing. The show...
